
Cleaning Business Life
Cleaning Business Life is your must-listen weekly podcast for cleaning business owners who want to scale smarter, not harder.
Hosted by Shannon Miller, founder of Klean Freaks University, and Jamie Runco, CEO of Above All Cleaning Company, this podcast delivers the strategies, systems, and insider knowledge you need to build a thriving, profitable cleaning business.
No matter where you are in your journey—whether you're launching your first cleaning company or scaling to seven figures—Cleaning Business Life gives you the tools to streamline operations, maximize profits, and grow with confidence.
Each episode dives deep into topics like:
✔️ Building scalable systems that create efficiency and long-term success.
✔️ Product reviews & recommendations to equip your team with the best tools.
✔️ Expert interviews with industry leaders sharing real-world insights.
✔️ Q&A sessions tackling your most pressing business challenges.
✔️ Industry trends & strategies to keep you ahead of the competition.
Tune in every week and take your cleaning business to the next level! 🚀
Want to get a hold of us, please email us at cleaningbusinesslife@gmail.com
Cleaning Business Life
CBL Episode #115-Force of Nature-Cleaning without traditional cleaners
Force of Nature represents a revolutionary shift in how we approach cleaning – both for professionals and everyday consumers. This groundbreaking product transforms simple household ingredients – water, salt, and vinegar – into hypochlorous acid, a powerful antimicrobial agent that kills 99% of germs while remaining gentle enough for virtually any surface.
For professional cleaners constantly navigating specialty surfaces like marble, granite, teak, and bamboo, Force of Nature offers a compelling solution to the ever-present challenge of finding safe, effective products. The versatility is remarkable – from kitchen counters to bathroom fixtures, children's toys to pet areas, and even toothbrushes. The absence of chemical fragrances makes it particularly valuable for clients with sensitivities, while its effectiveness against pathogens satisfies even the most hygiene-conscious customers.
Beyond practical cleaning applications, Force of Nature represents a meaningful business opportunity. The company offers specialized business packages for professional cleaning services, providing a competitive advantage in marketing eco-friendly, "green" cleaning solutions. In an industry where chemical exposure can lead to sensitivities over time, this gentler alternative helps protect the health of cleaning professionals without sacrificing cleaning power.
The initial investment includes a starter kit with the electrolysis device, though the ongoing costs involve just the simple capsules containing the basic ingredients. For cleaning businesses looking to differentiate themselves and expand their client base to include the increasingly eco-conscious consumer, Force of Nature offers both practical cleaning advantages and compelling marketing opportunities. Try it yourself to experience how traditional cleaning chemicals might become a thing of the past.
https://www.forceofnatureclean.com/ref/shannonmiller/?campaign=podcast
Amber Elise Interview link: https://www.buzzsprout.com/2155653/episodes/13428722-episode-16-meet-cleaning-content-creator-amber-elise.mp3?download=true
Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.
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Shannon Miller: cleaningbusinesslife@gmail.com
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YouTube: https://www.youtube.com/channel/UCIjMz_-9YyiFvNVIgb61iYg
See Shannon's latest courses: www.KleanFreaksUnversity.com
welcome back, miss jamie. We're gonna talk about. What are we going to talk?
Speaker 2:about today? We are talking about a great product called force of nature, right force of nature is actually relatively newer per se.
Speaker 1:On the cleaning room, it became really popular in 2020, when there were no chemicals and everyone's freaking out about everything and there were no bleach. There was no bleach. Um, I distinctly remember my, because I had a, a portable shed on the side of my house to store my stuff. Um, someone actually broke into it, even though it was locked, and took all of my chemicals really, yeah. And then I had to reorder. I couldn't get anything off Amazon, so I ended up getting some from a local supplier, but it was at five times the normal rate and it wasn't because she wanted to stick it to me, it's because she had to pay extra to get it. It was like this whole mafia, yeah.
Speaker 2:Like the toilet paper era.
Speaker 1:Right and I'm like. I need disinfectant, I can't not go. You know what I mean. We can't operate without. We need at least this is before everybody knew that rubbing alcohol and hydroperoxide, yeah, which were also difficult to get a hold of at that time it was. It's hard to believe that it's been five years.
Speaker 2:I know, maybe it feels like maybe two, maybe that was two years ago, but it goes by fast, like it just blows me away.
Speaker 1:So force of nature is, um, it's geared more for the consumer. However, um, I have ordered one. We'll see if it shows up at my door. Um, and we can. We're going to see if it's more commercial based and can be realistically used in a large commercial facility.
Speaker 2:It does have that option. You can use it for a business. It does come with a little bit more product. It is a bigger investment, but yeah.
Speaker 1:So, according to the claims of the website and this is also I love the theory behind this, I love this product, I'm excited to try it out, but it's for disinfecting and emerging pathogen. Info is what it says here on the bottom of the website. So this particular product takes water, ionizes it and I believe there's a chemical additive or is there no chemical additive with this product? I don't remember. There they come in little capsules, okay, so there is an additive to kick it into gear and all the it's how they, it's the ratio and how they came up with this.
Speaker 2:Uh, all it is is uh, is it vinegar, vinegar salt, it's, it's water salt and um, or is it hydrogen peroxide?
Speaker 1:it's one of the water salt and hydrogen peroxide. Um, it's specifically saying exactly on here we're scrolling the website as we speak yeah, glass spray bottle. We don't want glass when we're doing commercial cleanings. It's um, there's a plastic bottle.
Speaker 2:Let's see if there's an about page we can kind of skim and I'm going to tell you too, my very good friend, she's an influencer. I I believe I introduced you guys together Amber, amber. I love Amber, I love her stuff and she makes great content. Go give her a like and a follow. And. But she's also she's a solo cleaner and she uses products and will showcase them on, products that work and force of nature being one of them. Another one of her is e-cloth. That's a big, but we're talking about force of nature. I've seen her videos on using force of nature and you can literally use this stuff on everything. I mean even on on your toothbrushes, on all that your kids's toys, uh, at pet messes, um, just anything and everything. Um that what you do is you get a, you get, uh, something to plug in the wall and it like atomizes it. Am I saying that right?
Speaker 1:I believe. So I'm reading as you're talking. It says that it's good on everything and it doesn't stop that. You can use it in humidifier, sticky gum equipment, gym equipment, high touch surfaces, floors and way more. Talk about an overachiever. See even more uses here. So you can use this product on everything. I mean, there's a whole laundry list of things that you can use this on, and I like the concept of the non-chemical factor. I'm still looking for the pods. Oh, it says capsule refills. Maybe it'll say what's inside the capsules to give us the ingredients. You know, when you've been doing this a long time, you want to lessen your exposure to chemicals because then you become hypersensitive to everything and, um, that's no fun either.
Speaker 2:Yes, and on little by little where we have. Uh, because in the beginning, you know, I was like a big well trying to scoop up the latest and I was trying to find my way of what chemicals actually worked. And as I got going, it's really this simple you don't need that many chemicals. There are some that you know. We bring out the bigger guns and that's for a topic at another date because we're talking about force of nature. There is no smell to it it, which makes it nice.
Speaker 1:That's a big for me. I'm very like scent free and there's a lot of um clients that are like that.
Speaker 2:They're very and they'll tell you whenever you're doing your walkthrough or your virtual walkthrough you're over the phone bid you're going to ask your client are are. Are you sensitive to smells? There are so many out there. That should be one of your intake form questions.
Speaker 1:Actually say the well let's. I guess we'll Google it Right, but I want to specifically know what the ingredients are inside.
Speaker 2:I did, did it say yes, so I asked how much it was. How much was it? Well, there's a starter kit that you have to buy you have to buy the starter kit, which is, you know, relatively it's like $50 up here force of nature. What is force of nature? It is non-toxic, versatile. I had it. I swear I had it.
Speaker 1:I would like to. I would like to know specifically what the ingredients are, because I'm looking on the website and I can't find it. It doesn't mean that it's not there, I just can't find it. Um, cause I looked at our caps and refills, laundry, kitchen bottles, extra shop for business, how it works. Maybe it's under how it works or FAQs. We'll look at their next, but maybe if chat GPT can do it faster. Yeah, the ingredient. Yeah, it says chemical codes N, a, o and H. So hydrogen, go down a little bit further from that. Yes, okay. So it says hydrochlorous acid is an antimicrobial. It's a five-syllable word. That's awesome. So, gentle, it's used in wound healing, eye care, veterinary products. Kills 99% worms, worms, germs.
Speaker 2:Sodium hydroxide. There's not even nothing.
Speaker 1:There's just water and salt. Right, water and hydroxide is salt. So, um, it's just an water, um that has that you can use on everything. So I'm very curious to test this out. Who knows, maybe they'll listen to us talk about it and give us a free one. Who knows, that would be fun If you give us extra. Then we can actually give them away to other cleaners and they can try it out too, Right, Well?
Speaker 2:and you're. You're going to put that down, probably in the show notes too, you know we'll link to it.
Speaker 1:But yeah, it just says um salt water and vinegar. Yep, there it is. Yeah, and effort to find that, but it's there on the website.
Speaker 2:It is, and I'm sure they have an SDS and all you know. Of course it was there, the SDS almost, but you do have to have that, Uh, once you get to a bigger spot like this.
Speaker 1:Well, water is actually a chemical. I know people I've seen the posts because there are other sensitive beings like myself and they want their house clean with just water and the person freaks out going. I don't know how I'm going to do it. I'm like, well, water is actually a chemical On the chemical table, whether you believe that or not, and it's. It's like when we talk to um god, I'm having a brain fart. The third one always does it to me um crystal, when we spoke with crystal and her machine, her magic machine, which is a great product as well, this was just a starter thing to kind of step into that direction. And it they take water and they ionize it and it has different pH levels and we all know that pH levels work with chemicals. That's why we have a table right. So that makes it really nice as well. And it's comparing to Ms Myers method all purpose cleaner, which I can't stand Lysol disinfectant, windex, glass cleaner.
Speaker 2:And that's on their site and us, as cleaners, know what are those MLMs. Melaleuca, melaleuca, yeah, the thieves oh thieves, oh thieves, oh thieves.
Speaker 1:I believe so. So there's a lot of other things out there, but I thought this would be nice to mess around with. Who doesn't want to use as less chemicals as possible? And if it works great, why wouldn't you want to use it? Right? They even have a business program in here that you can sign up for, so that if you want to go all natural, it could be a selling point, and Jamie has used that herself with the other products.
Speaker 2:There's Nicole's product and then there's Kim's product, and we're pointing to the that's actually a little it's way back there, but those two plaques right there are my certificate of green business of the year award Right. So it is definitely a very good, marketable thing for your cleaning business that you are all natural and this is we're talking all natural. And some people like smells. I've always been told, and a lot of people are also sensitive to smells, but I've always been told that clean doesn't have a smell. They brainwashed us into thinking it is it really has. Or what about the people that if it's not bleached, it's not cleaned? I've had a potential client tell me that, well, I don't use bleach in my my yeah, it don't. And, um, you know, this looks like you can just spray on anything from the ceilings to the floor. So, um, and everything in between and we're talking down to your toothbrushes, that blue I was like, oh yeah, because you know it's in the bathroom and yeah, you know Right.
Speaker 1:We won't go into the video.
Speaker 2:I did spirit fingers.
Speaker 1:For those of you who don't know, you could probably still YouTube it, but there is a lot of videos, undercover videos about hotel cleaning and a lot of videos about the toilet and how toilet, when it flushes, aerates some of the air into the bowl and it goes up into the atmosphere.
Speaker 1:I'm doing the finger move for those of you who are not watching and I'm going to the spirit finger move right and um, how at all of the the toilet water inadvertently will land on your toothbrush. So when you have a professional cleaner come to your home, you should put your toothbrushes away, because when you're flushing the toilet it's inadvertently. Toilet water inadvertently is landing on your toothbrush. And then, if you think about it and this is kind of an your cleaning tech usually is going to start. Even though they're wearing gloves, they're going to start at the toilet first. Or maybe they is going to start, even though they're wearing gloves, they're going to start at the toilet first. Or maybe they're going to start the shower but at some point their hands are going to be in your toilet. You don't want them touching your toothbrush.
Speaker 2:Just say it and you know, even on my onboarding to the potential client I because I get asked that question a lot and want them to know. And it's a question what do I do with my toothbrush when you?
Speaker 2:guys you have to prep for a cleaning tech to come to your home and clean. So most people, you know, put it up or put a case. Put it in a case, do something, um, because we know what happens, as us, as the business owner, need to know what these chemicals do, especially if you're working with, um, granite, uh, marble, uh, teak flooring I mean I just Bamboo flooring Bamboo. You got to know you can't just go in there and I'm using my hand. You're just spraying everything all around. You can't. You have to know what you're doing.
Speaker 2:That's what makes us professional. You do need a little bit of research. I mean, I get it that you can clean, but whenever you're starting to get the clientele that you're targeting which hopefully I'm targeting, I'm not saying that if you don't have marble or granite, that I'm not going to take you on as a client, but that is mostly what I take on in the demographic area. You got to know what you're spraying around and there is nothing better than having a cleaning product that can clean everything from top to bottom, and if this works as well as it says it does, or even that. My good friend Amber Amber, if you're listening, hi, she again. She's a great influencer and she uses it. I see her doing a lot of posts about it, so go take a look and follow her Force of nature.
Speaker 1:Yeah, I think it's great. I mean, it's like the three products it's electrolyzed water, vinegar and what was the third item. I'm having a brain fart vinegar, water, salt salt. Thank you you don't know, we do three videos back to back, so usually in this we're on the day and by the end I'm like what, what?
Speaker 2:but I will say that my coffee, if you, if you look, if you watch these back to back, you'll see it. This is the same coffee that I started.
Speaker 1:Those are readily ingredients and you can probably I mean, I guess, for those, because we all know that cleaners are DIYers you could probably mess around with it and maybe get the chemical right. But this is already pre-done. It's in a pre-done package. All you have to do is put it in there, swirl it around and spray it on your microfiber or whatever you're using it for. If you've used it and you like it, I would love to hear back because I'm excited. I can't wait. Hopefully I'm keeping my fingers crossed. I get mine, because sometimes I don't get my mail. We had a contracted out mail delivery person eight years. I've been here eight years. Seven years Now we have the post office delivering to our house. I don't get my mail. I get my neighbor's mail. I get my other neighbor's mail. So I've lost packages and nobody knows where they go. So hopefully, keeping my fingers crossed, I get it. But yeah, if you've tried Force of Nature, I would love to hear your testimonial and I think it's a great product. So we'll check it out.
Speaker 2:Yeah, maybe we'll reach out and ask Amber.
Speaker 1:Well, it was good to see you. Yeah, Take care. Bye you guys. Let's see if I can get the right thing there. Oh, there we go.